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What is Business For? 

Reconsidering the Purpose of Business Part 4 

Two key conclusions from the earlier articles in this series are that a clear sense of purpose is crucial to flourishing business; and that ultimate purpose requires a theological starting point. In this fourth part of his series, Peter Heslam develops his engagement with ‘woke capitalism’, at the heart of which are businesses that seek to address social and environmental causes. He does so, as he promised, by raising two of its pitfalls. 

Click to read the full article (PDF opens in new tab). It was first published in Faith in Business Quarterly, Volume 21.3, pages 35-36.

Dr Peter S Heslam is Director of Faith in Business. He is also a senior fellow at the University of Cambridge and doctoral supervisor at the Oxford Centre for Mission Studies.

Read Part Three of this series on personal and corporate purpose.

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Faith in Business’ vision is of business as a force for good, transforming society in a way that expresses the kingdom of God. We encourage and equip Christian business people to be faithful followers of Jesus Christ in a demanding workplace context. With an eye on the future, we are especially committed to serving young business leaders.

Faith in Business is active on many fronts. We run an annual retreat, co-publish a quarterly journal, host a monthly webinar, provide topical weekly reflections and facilitate a business prayer network. As a volunteer-led organisation, we'd love you to get involved with us and there are a number of ways you can do this: